Job Detail
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Offered Salary 0
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Job Title Manager
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Sector Sales
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Qualifications Certificate
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Location Miami, Fl
Job Description
Location: Preferably in Miami; travel required
Report to: President, North America
Role Overview
The Specialized Growth Channel Sales Manager is a newly created role designed to drive incremental, high-margin revenue by expanding the company’s presence beyond traditional floral channels. This position will focus on developing new and under-penetrated market segments, including Garden Centers, Plant Growers, Christmas Tree Farms, and Non-Traditional Retailers.
The role is critical to achieving 2026 growth targets, with a clear mandate to build scalable, recurring revenue streams while leveraging existing technologies and solutions. The position requires a balance of hunter mentality, technical understanding, education-based selling, and long-term relationship development
2026 Business Plan
Key Objectives
- Generate $300K–$400K in new revenue in Year 1
- Establish the company as a trusted technical and solutions partner in new growth channels
- Build a repeatable go-to-market model for non-traditional segments
- Support the company’s broader strategy of diversification, innovation adoption, and margin expansion
Primary Responsibilities
Business Development & Sales
- Identify, prospect, and acquire new customers within:
- Garden Centers
- Plant Growers
- Christmas Tree Farms
- Non-Traditional Retail Channels
- Lead trials, product onboarding, and commercial conversion from pilot to repeat business
- Own the full sales cycle from lead generation through close and post-sale follow-up
- Develop long-term customer relationships that drive recurring revenue
Channel & Market Development
- Build scalable outreach and education programs tailored to each channel
- Serve as the primary point of contact for new verticals entering the company’s ecosystem
- Translate technical product benefits into clear commercial and operational value for customers
- Capture market feedback to support innovation and product adaptation
Cross-Functional Collaboration
- Partner closely with:
- Marketing (toolkits, messaging, campaigns)
- Technical teams (education, trials, product validation)
- Sales leadership (alignment with broader commercial strategy)
- Support the development of training materials and best practices for new channels
Planning, Reporting & Accountability
- Own revenue targets and KPIs tied to the 2026 budget
- Maintain a structured sales pipeline and forecast
- Provide regular monthly updates on:
- Pipeline status
- Revenue progress
- Market insights
- Risks and mitigation actions
Required Qualifications
- 5+ years of experience in sales, business development, or channel management
- Experience in plant, horticulture, garden retail, agriculture, or adjacent industries
- Strong ability to sell technical or education-driven solutions
- Proven track record of opening new accounts and building new markets
- Comfortable working independently in a newly created role
- Strong communication, organization, and presentation skills
- Willingness to travel as needed to support customer development
Preferred Experience
- Background in plant care, crop protection, substrates, fertilizers, or related technical products
- Experience selling into non-traditional or fragmented retail channels
- Familiarity with pilot programs, trials, and long onboarding cycles
- Experience working cross-functionally with marketing and technical teams
