About the Opportunity

Our client is a growing B2B floral marketplace transforming the way professional florists, wedding and event professionals, and floral businesses purchase fresh-cut flowers. The company combines deep floral-industry expertise with a digital-first business model, connecting professional buyers directly with more than 100 farms worldwide and providing access to more than 9,000 flower varieties.

The business was created to modernize a traditionally relationship- and logistics-driven industry by making wholesale flower sourcing more convenient, transparent, and accessible. Its farm-direct model allows customers to order online while giving them access to a broad assortment of fresh flowers sourced from growers around the world.

This is an exciting opportunity for a Marketing Manager to play a central role in accelerating the company’s growth and strengthening its position within the U.S. floral market. The successful candidate will help build and execute marketing strategies that increase brand awareness, attract new customers, strengthen engagement with existing customers, and drive growth through digital channels.

The role is particularly well suited for a marketing professional who understands e-commerce, B2B marketing, digital customer acquisition, content, SEO, email marketing, and social media, and who is excited by the opportunity to apply those skills within the fresh-cut flower industry.

Pollen Talent & Confidential Search

Pollen Talent, a specialized recruiting and talent-support company serving the global floral industry, is supporting this growing floral organization in its search for an experienced Marketing Manager. Pollen Talent manages the recruitment process on behalf of the hiring company and maintains the utmost confidentiality for all applicants throughout the hiring process.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the company’s growth, customer acquisition, and revenue objectives.

• Own marketing initiatives across digital channels, including website, email, social media, content, SEO, and digital advertising.

• Develop strategies to increase qualified traffic, customer acquisition, conversion, engagement, and retention.

• Strengthen the company’s brand positioning within the U.S. wholesale floral and professional florist market.

• Develop compelling content that educates, inspires, and engages florists, wedding professionals, event designers, and other floral businesses.

• Manage email marketing campaigns, newsletters, promotional communications, and customer engagement initiatives.

• Develop and execute SEO strategies to improve organic visibility and attract qualified B2B floral buyers.

• Plan and manage seasonal marketing campaigns around major floral holidays, wedding seasons, events, and product opportunities.

• Collaborate with the commercial and sales teams to develop campaigns that support lead generation, customer growth, and revenue objectives.

• Analyze website traffic, campaign performance, customer behavior, and conversion data to identify opportunities for improvement.

• Establish and monitor marketing KPIs and provide regular performance insights to leadership.

• Manage the company’s social media presence and develop relevant, engaging content for professional floral audiences.

• Coordinate product-focused marketing campaigns highlighting flower varieties, seasonal availability, farm-direct sourcing, and customer value.

• Support website content, landing pages, product messaging, promotional materials, and other marketing assets.

• Identify opportunities to improve the customer journey and overall digital buying experience.

• Monitor market trends, competitor activity, customer preferences, and developments in digital marketing and e-commerce.

• Work cross-functionally with sales, product, operations, and other teams to ensure marketing initiatives are aligned with business priorities.

• Manage external agencies, freelancers, creative partners, or other marketing resources as needed.

• Help develop innovative campaigns that communicate the company’s unique position within the floral marketplace.

Required Qualifications

• 5+ years of experience in marketing, digital marketing, e-commerce marketing, growth marketing, or a related field.

• Proven experience developing and executing marketing strategies with measurable business outcomes.

• Strong understanding of digital marketing channels, including email, SEO, social media, content marketing, and paid digital campaigns.

• Experience working with e-commerce platforms and digital customer journeys.

• Strong analytical skills and the ability to use marketing data to make informed decisions.

• Experience tracking marketing KPIs, conversion rates, customer acquisition, engagement, and campaign performance.

• Excellent written and verbal communication skills.

• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.

• Ability to work independently in a remote environment while collaborating effectively with cross-functional teams.

• Strong understanding of U.S. consumer or B2B markets.

• Proficiency with common marketing, analytics, CRM, email marketing, and digital tools.

• Strong commercial mindset and understanding of how marketing contributes to revenue growth.

Preferred Experience

• Experience in the fresh-cut flower, floral wholesale, agriculture, horticulture, produce, or perishable goods industry.

• Experience marketing to florists, wedding and event professionals, retailers, or other B2B customers.

• Experience with a B2B marketplace or e-commerce business.

• Knowledge of the wholesale floral industry and professional florist purchasing behavior.

• Experience developing seasonal campaigns around holidays and event-driven purchasing cycles.

• Experience with content marketing focused on education, inspiration, and customer acquisition.

• Experience with marketing automation, CRM platforms, Google Analytics, SEO tools, and email marketing platforms.

• Understanding of the floral industry’s product categories, seasonality, sourcing, and customer needs.

• Experience working with international teams or businesses operating across multiple markets.

About the Hiring Company and Opportunity

The hiring company is an established digital business within the fresh-cut flower and wholesale floral industry, combining technology, international farm relationships, and industry expertise to simplify how professional buyers source flowers.

Its platform gives U.S. floral professionals access to a broad assortment of fresh-cut flowers sourced directly from farms, while its educational content and digital resources help customers make better purchasing decisions.

For the right marketing professional, this position offers the opportunity to take meaningful ownership of marketing strategy within a specialized industry and help shape how a modern floral marketplace connects with its customers.

Employment Details

• Position: Marketing Manager

• Industry: B2B Floral / Fresh-Cut Flowers / E-Commerce

• Location: Remote – United States

• Employment Type: Full-Time

• Work Arrangement: Fully Remote

How to Apply

If you are a strategic and hands-on marketing professional who enjoys combining digital marketing, e-commerce, content, analytics, and brand development, and you are excited about the opportunity to contribute to the continued growth of a modern floral business, we would like to hear from you.

Qualified candidates will be contacted confidentially by Pollen Talent to discuss the opportunity and next steps in the recruitment process.