Floral Designer Job Description

A Floral Designer is a creative professional specializing in the design, arrangement, and preparation of floral displays for a wide range of events, including weddings, corporate functions, holidays, and everyday retail sales. Floral Designers play a key role in the flower industry, combining artistic vision with horticultural knowledge to craft stunning arrangements that meet client needs.

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What is a Floral Designer?

A Floral Designer—also known as a florist or floral stylist—is an essential team member in flower shops, event design companies, and wholesale floral distributors. These professionals create beautiful, functional floral designs tailored for specific occasions such as weddings, corporate events, and everyday retail sales.

They are responsible for selecting, cutting, conditioning, and arranging flowers and greenery, ensuring each design meets the client’s aesthetic and budget. Floral Designers stay current on floral design news and trends to provide creative, on-trend solutions.

This role is ideal for individuals passionate about pursuing floral designer jobs, floral careers, or flower shop jobs.

What does a Floral Designer do?

Floral Designers manage the full lifecycle of floral arrangements—from sourcing flowers and supplies to crafting artistic designs and preparing arrangements for delivery or pickup. They are experts in flower care, color theory, and design principles, and they often work closely with clients to bring their floral visions to life.

In retail or wholesale environments, they may also assist with floral sales jobs, merchandising displays, and maintaining inventory. Floral Designers play a crucial role in creating memorable experiences through flowers.

Floral Designer responsibilities include:

  • Designing custom floral arrangements for events, retail customers, and online orders
  • Selecting and preparing flowers and greenery for optimal freshness and appearance
  • Consulting with clients to create floral concepts that match the occasion and budget
  • Keeping up with flower industry jobs trends and modern floral techniques
  • Managing flower shop displays and maintaining a clean, organized workspace
  • Assisting with floral sales, product recommendations, and order fulfillment
  • Tracking inventory and placing supply orders as needed
  • Ensuring timely delivery or pickup of floral designs

Job Brief

We are looking for a creative and passionate Floral Designer to join our growing team.

As a Floral Designer, you’ll work closely with clients and team members to craft stunning floral arrangements for a variety of settings—including weddings, corporate events, and everyday celebrations.

In this role, you’ll not only use your design skills but also support floral sales jobs through customer interactions and inventory management.

If you’re passionate about floral artistry, flower shop jobs, and working in a fast-paced, collaborative environment, we’d love to meet you!

Responsibilities

  • Design floral arrangements for weddings, events, retail, and online clients
  • Collaborate with clients to customize designs
  • Manage flower preparation, storage, and care processes
  • Stay updated on current floral design trends and seasonal styles
  • Assist with retail sales and provide product recommendations
  • Maintain and organize the floral workspace and storefront displays
  • Track inventory and coordinate flower supply orders
  • Ensure high-quality customer experiences in all interactions

Requirements and Skills

  • Proven experience in floral design, preferably in flower shop jobs or floral events
  • Strong understanding of floral design principles, color theory, and flower care
  • Excellent creativity and attention to detail
  • Ability to work with clients and handle custom orders
  • Strong communication and customer service skills
  • Ability to work flexible hours, including weekends and holidays
  • Familiarity with flower wholesalers and floral supply vendors (a plus)
  • Basic knowledge of retail POS systems is preferred

Frequently Asked Questions

A Floral Designer creates custom floral arrangements for various occasions such as weddings, events, and retail sales. They handle everything from flower selection and preparation to design and customer consultations.

Key skills include floral design techniques, creativity, knowledge of flower care, color coordination, customer service, and attention to detail. Familiarity with floral trends and sales skills is also valuable.

Floral Designers often work in flower shops, event design companies, floral wholesalers, garden centers, and sometimes for online floral retailers. Many pursue floral designer jobs in retail environments or freelance for events.

Most employers prefer candidates with prior floral design experience, though entry-level flower shop jobs may offer on-the-job training. Certifications in floral design or related courses can also boost job prospects.

Start by gaining experience at a flower shop or event florist. Taking floral design classes, learning about flower care, and staying current on floral design news and trends can also help you land floral industry careers.

Yes, many flower shop jobs and floral designer jobs offer part-time, seasonal, or freelance opportunities, especially during peak seasons like Valentine's Day, Mother’s Day, and wedding seasons.

You can search for floral designer jobs and other floral careers on Pollen Talent’s Job Listings », which features a variety of flower industry job opportunities.