Wholesale Floral Account Manager Job Description

A Wholesale Floral Account Manager plays a vital role in the floral supply chain by managing relationships with retail florists, floral designers, event companies, and mass-market floral buyers. They focus on building long-term partnerships, driving sales, and ensuring customer satisfaction in the wholesale flower market.

This position is ideal for professionals seeking opportunities in wholesale flower jobs, floral wholesale jobs, and advanced floral sales jobs within the flower industry.

Hiring for this role?

Post this job for free or Looking for wholesale floral account manager jobs?

What is a Wholesale Floral Account Manager?

A Wholesale Floral Account Manager oversees wholesale customer accounts, ensuring consistent service, timely product delivery, and revenue growth. These professionals typically work for flower growers, importers, or distributors, serving retail florists, grocery chains, and event companies.

They act as a key point of contact between the wholesale floral supplier and its clients, providing expert product recommendations and assisting with large orders for holidays, peak seasons, or events.

This role is a great fit for experienced professionals in floral sales jobs or those looking to advance their floral industry careers into wholesale account management.

What does a Wholesale Floral Account Manager do?

A Wholesale Floral Account Manager manages client accounts, ensures customer satisfaction, identifies growth opportunities, and assists with floral product sourcing and inventory management.

They may also travel to visit clients or attend industry trade shows to nurture business relationships.

Wholesale Floral Account Manager Responsibilities Include:

  • Developing and managing wholesale customer accounts, including retail florists and mass-market buyers
  • Generating new business through proactive outreach and relationship building
  • Providing floral product recommendations based on client needs and market trends
  • Managing large-scale orders for peak holidays and seasonal events
  • Monitoring inventory levels and coordinating with growers and suppliers
  • Ensuring on-time delivery of orders and resolving service issues
  • Preparing sales reports, forecasts, and account updates for management
  • Attending industry trade shows and networking events to promote products
  • Collaborating with logistics, marketing, and purchasing teams for seamless operations

Job Brief

We are seeking a dynamic and results-driven Wholesale Floral Account Manager to join our wholesale floral sales team.

In this role, you’ll manage a portfolio of retail florists, event companies, and other wholesale buyers, driving revenue growth and ensuring exceptional customer service.

If you have strong relationship management skills, sales expertise, and a passion for flowers, this is an excellent opportunity to build your career in the flower industry.

Responsibilities

  • Maintain and grow existing client relationships while securing new business
  • Recommend wholesale floral products based on client needs and market trends
  • Track orders, deliveries, and inventory to ensure timely fulfillment
  • Resolve customer concerns and troubleshoot order issues
  • Collaborate with internal teams for seamless order processing and delivery
  • Prepare regular reports on sales performance and market activity
  • Represent the company at floral trade shows and industry events

Requirements and Skills

  • Proven experience in wholesale flower jobs, floral sales jobs, or account management
  • Strong communication and negotiation skills
  • Knowledge of floral products, varieties, and industry pricing
  • Ability to manage multiple accounts and prioritize tasks effectively
  • Proficiency in CRM software and basic computer skills
  • Willingness to travel for client visits and industry events
  • Customer-first mindset with strong problem-solving abilities
  • Self-motivated and results-oriented approach

Frequently Asked Questions

They manage wholesale customer accounts, provide floral product recommendations, oversee large orders, and drive revenue through relationship-building and sales.

Key skills include client relationship management, floral product knowledge, sales strategy, negotiation, and strong communication.

Yes, most employers prefer candidates with prior experience in floral sales, wholesale, or account management for this position.