5 Steps to Building a Strong Employee Engagement Strategy In Your Floral Company

5 Steps to Building a Strong Employee Engagement Strategy In Your Floral Company

Employee engagement has developed into a critical component of successful business. Studies have shown that engaging your employees makes them more loyal, productive, and committed to your company’s mission and goals. Nevertheless, according to a recent poll by Gallup, employers in the United States have only engaged 34% of workers. These statistics highlight the need for businesses to focus on building a strong employee engagement strategy. In this article, we will discuss five steps to building a strong employee engagement strategy for your floral company.

Here are 5 Steps to Building a Strong Employee Engagement Strategy In Your Floral Company

Step 1. Consider Effective Communication

Effective communication is the core of any successful employee engagement strategy. It’d be nice to make your employers feel valued, heard, and informed about the company’s goals, expectations, and progress. For instance, as a floral logistics company, you can use a wide range of communication channels to inform and engage your employees. You can use channels like email, social media platforms, and team meetings.

Step 2. Recognizing and Rewarding Your Employees

Recognizing and rewarding employees for their hard work and achievements is a powerful way to boost employee engagement. It’s a key strategy that makes your employees feel appreciated. With motivation, these employees can do their best work and will likely stay with your company for a long time. As a floral company, you can consider various types of recognition and rewards. For instance, bonuses, public recognition, and employee of the month programs.

Step 3. Invest in Employee Development

Investing in employee development is essential for building a strong employee engagement strategy. Studies have shown that employees who feel the business or company has invested in their growth and development will show more commitment. These employees will feel more committed and engaged to the company’s goals and mission. When running your floral company or wholesaler, you can offer your employees training programs, career development plans, and mentorship opportunities. You can also send your employees to floral shows and conventions, like the SAF (Society of American Florists) and WFFSA (Wholesale Florist & Florist Supply Association) conventions. In addition, you may choose to offer them education bonuses to enhance their career and personal development.

Apart from this, you can ask the employees what they love. For instance, you may find that the employees love designing with flowers, working as florists, or selling flowers to florists working as wholesalers or distributors. In such a case, you can offer the employee further education, like enrolling them in a flower design class (for florists), sales training (for distributor and wholesaler employees), etc. Further education will make them excited when selling to florists, as they’ll know what they’re talking about. The education will equip them with additional information or knowledge about the product.

Maintaining a healthy work-life balance is important when seeking to create a strong employee engagement strategy. This strategy helps to enhance employee well-being and engagement. Ensure that your employees can balance their work and personal lives. Allowing employees to balance work and personal lives makes them feel motivated and engaged to give their best. For your floral company, you can achieve this by offering various work-life balance initiatives like wellness programs, telecommuting options, and flexible schedules.

Step 5. Prioritizing Employee Involvement

You can build a strong employee engagement strategy by involving employees in the decision-making process. When involving your employees in decision-making, ensure that you give them a voice in your company’s meetings or proceedings. Most employees feel committed and engaged to the company when they feel you value and hear their opinion.

When getting the employees involved, as the management or employer, you can connect with their marketing or selling team. The connection allows the employees to do what they love by understanding their strengths and weaknesses. In addition, the connection can allow you to understand what they like or want to improve in their job area. As a floral distributor, you can incorporate this idea in various ways, such as brainstorming sessions, focus groups, and suggestion boxes.


Building a strong employee engagement strategy is essential for any successful business, and floral companies are no exception. The above key steps can help you create a workplace culture that fosters engagement, productivity, and loyalty. Happy employees not only represent your company´s brand, but they also help the company attract new talent.

At Pollen Talent, we understand the importance of employee engagement. Thus, we offer floral recruiting services to help you find the best talent to support your company’s engagement strategy. We also provide resources and support to floral job seekers looking for employment opportunities in the industry. Get in touch with us right away to find out how we can help your flower business grow.


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